How to Ask for Online Reviews?
Many businesses that curently have a review strategy set up will let you know that collecting reviews isn’t always easy and simple move to make. So what’s the easiest method to generate them?
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In most cases of thumb, don’t incentivise for online reviews. Offering a motivation in exchange for an assessment can lead to a biased review that may not accurately reflect that specific customer’s experience. You might argue that it’s simply business and you may do whatever needs doing to improve revenue for your business. I admire that tenacity, however, many online review platforms like Yelp usually do not.
A good option to incentivising is to select an online review management platform that works for you personally and your customers. There are numerous online review management platforms out there but choosing one which works for both sides (your business as well as your customers) is key.
For example, the chances of a dental patient filling in an online review that they received via an email a couple of days after their visit is quite slim. Actually, our statistics at Podium show that only around 2-3% of these patients will click on through to access the actual review. Once they have clicked, the completion rate drops even more for those which have to sign in to the online review site. Rather, a text right to their phone, before or because they leave the dentist, show to possess around a 68% click rate and a 15% completion rate (up to 15x the e-mail approach).
A similar argument could be designed for automotive dealerships and nearly every other industry vertical that collects online reviews. The investment within an online review management platform is one which can yield significant results, adhere to conditions and terms, and cut away the awkward moments of requesting a Google, Yelp, or Facebook review.
Google Reviews
Google has arguably the most prominent online review site. To begin with,
Google reviews possess the potential to place you near the surface of the serp's page (as seen below). Many businesses will dsicover this as the only real reason for concentrating on generating Google reviews. While Google’s online reviews certainly are a great starting place, it will not be the just factor to your web review strategy. Not everyone includes a Google Account, a thing that must leave a google review, meaning you need to supplement those efforts with other online review sites. Besides, Google isn’t the only online review platform that may rank in the serp's.
Yelp Reviews
Yelp’s online review platform can be an excellent general option for some businesses. Yelp touts a fantastic 135 million unique users even though tilted towards restaurants, provides categories for nearly every vertical. The web site’s reviews May also arrive in Google serp's, display your hours of operations, and show pictures from user contributions.
Facebook Reviews
With nearly 1.4 billion monthly active users and 890M daily active users, Facebook can be an online review site to be reckoned with. One main advantage to Facebook reviews is that most of your customers use Facebook and will already be logged in (via mobile or desktop) enabling you to easily direct them straight to your review page. While Facebook reviews arguably aren’t quite on par Google and Yelp reviews, the platform is fast-approaching.
Niche Online Review Sites
Lastly, vertical-specific online review sites certainly are a smart way to supplement your web review strategy. Execute a quick seek out “Lawyer review” and you’ll likely find Avvo. An instant seek out “doctor reviews” will offer Healthgrades.com. And, a seek out “home builder review” provides you Houzz. These types of supplemental online review sites are necessary for just about any complete online review strategy. Utilize them in your favor, but don’t use them as your sole engine for online reviews.
