5 Brands That Benefit From Guest Blogging
Guest blogging is among the most effective, yet misunderstood, social media tactics.
It’s not new. Actually, it’s almost as old as blogging itself. It started learning to be a standout tactic just a couple of years ago.
Source: Guest Posting Service
This post answers probably the most faqs: Is guest blogging best for “big guys?”
Incidentally, “guest posting, enough time waster” is among the myths I busted in my own previous post for Social Media Examiner. Today’s article is yet another argument and only guest blogging.
Guest blogging is approximately placing your content free of charge beyond your own blog to improve its reach. A guest post thus is usually a piece of content material you write for someone else’s blog you need to include your author info to build exposure and knowing of your brand.
Listed below are five familiar brands that are profiting from guest blogging.
#1: Intel: Create and Support a Blogging Celebrity
Intel offers definitely made a great choice. Ekaterina Walter is definitely a well-known guest blogger adding to Mashable, ANOTHER Web, Fast Company, Social Media Examiner and much more. She actively collaborates with readers by replying to comments and taking part in discussions.
Just what exactly is Intel doing best?
The business lets Ekaterina build her own private brand. She always links to her personal blog while rendering it obvious that she loves working at Intel.
Ekaterina has turned into a social media celebrity and Intel handles that perfectly. It brings the business credibility, which can be an invaluable advantage.
#2: Evernote: Share Your Own Success RESEARCH STUDY
Evernote is among the better to illustrate the difference between self-promotion and sharing authentic case studies.
Evernote’s CEO Phil Libin is a guest contributor at TechCrunch, sharing the behind-the-curtain and first-hand connection with promoting an iPhone application. This post was an eye-opener for many individuals, since it shared some pretty awesome stats.
Just what exactly did Evernote do best?
Being really open and sharing your actual stats and tactics in a guest post on a favorite blog could make you susceptible to competitors who might make an effort to copy your strategy.
However the loyal community of social media advocates and exposure the guest post brings is really worth the risk.
#3: Xbox: Coping with a social media crisis
Stephen Toulouse, head of Xbox LIVE Policy and Enforcement, found an excellent spot to explain the recent group of “unfair” console suspensions-the personal blog of his fellow Xbox team member.
The guest article has caused a significant buzz in the gaming community and a dynamic discussion at the post.
So what did Xbox do right?
To react to rumors, the company must talk back again to the city. A guest post shared on a favorite niche blog is an excellent way to start out the conversation.
#4: Klout: Promote your most effective users
Megan Berry, the marketing manager for Klout, hits Huffington Post with some guest articles highlighting the most influential Twitter users (according to Klout stats).
Just what exactly is Klout doing best?
By sharing Twitter lists on a favorite blog, Megan manages to accomplish two important goals: (1) she shares Klout’s methodology and application example and (2) she attracts attention of these influential Twitter users to Klout (turning them into powerful brand advocates).
#5: Autodesk: Promote your message
The Autodesk team has been spending so much time to market sustainable design. They are running a dynamic contributing column at Fast Company called “Autodesk Sustainable Blogging Team” and also guest posting actively around the net on sustainability in design. This is a recent post on Designing a Sustainable World in 3D (at Forbes).
Just what exactly is Autodesk doing best?
Guest blogging is a good way to improve brand awareness, nevertheless, you don’t have to directly self-promote in your guest posts. Instead, concentrate on a concept, message or concept neighboring your brand. This will grow your (personal) brand influence and position you as a distinct segment expert. For example, observe how often the Autodesk Sustainable Blogging Team is quoted online:
